afdnce

A clothing company that
plays with the concept of affordance.

YEAR
2021

CATEGORY
brand identity
WHAT IS AFFORDANCE?
Coined by James J. Gibson, the word, affordance, means what an object or environment provides to an individual based on its quality or property. For example, a vase’s opening end provides us the possibility to insert flowers; its handle allows us to hold it up with our fingers.

AFFORDANCE SPAN
Our products span from False Affordance to Perceptible Affordance:

  1. Perceptible Affordance:
    When you press the volume button of a remote controller, the TV adjusts the sound volume accordingly.
  2. False Affordance :
    When the volume button is broken, you can still press it. However, it won't perform the funciton as it should've.

LOGO
Our logo on each item is a scale bar. It indicates the size of the logo,
which implies the size of the item. It may not be accurate due to the material. However, the implication can still come in handy, which is simliar to what humans have been doing: thumb-measuring.




























ALL RIGHTS RESERVED
© 2021 Ming Hsun Yu.
CONTACT
minghsunyu@gmail.com
NEVER FORGET TO HAVE FUN! FUN! FUN!